Tech Stack

You earned that certification. Now what?
If you're like most professionals, you invested time and money into leveling up your expertise... only to let that shiny new credential sit quietly in your inbox, in your bank statement, rather than on your LinkedIn profile. Sound familiar?
In this episode of Rooted in Revenue, I'm sharing the exact 14-day launch plan I use with clients to transform professional certifications into credibility, conversations, and clients.
What you'll learn:
Why the first 48 hours after certification are critical (and what to update first)
The "badge reality check" that could be killing your credibility
How one announcement postcard generated 10 quality conversations
The LinkedIn "position hack" that notifies your entire network
A complete checklist to implement in just 2 hours
Whether you just completed training, earned a designation, or achieved any professional milestone, this episode gives you the roadmap to maximize your ROI.
Episode highlights:
[2:00] The trust signal you're not using effectively
[5:00] Why print marketing still works in 2025
[8:00] Your 14-day certification launch plan
[10:00] The part-time position trick for LinkedIn visibility
Stop letting your credentials collect dust. It's time to make them work as hard as you did to earn them.

Moving your business email from one system to another sounds straightforward until it isn't. Susan learned this the hard way during a weekend-long migration that revealed every hidden complexity you never think to ask about upfront. In this episode, she breaks down the five critical questions every business owner must answer before switching email systems - questions that could save you from your own technical nightmare and budget explosion.
The 5 Questions That Prevent Email Migration Disasters
How big are your mailboxes, and where is your old mail stored? Large mailboxes with years of Sent/Deleted items cause export failures. You need to know mailbox sizes and whether users keep local PST files before you can estimate the timeline.
Who will be available during the actual migration for testing and approvals? Migrations require live client participation for password resets, login approvals, and testing. Without committed availability, projects stall.
How do your users actually access their email today? Classic Outlook, new Outlook, web-only, mobile apps - each requires different configuration steps. Mixed environments multiply complexity.
What domains and aliases are tied to your current email system? Hidden alias domains and Microsoft's "ownership" of domains can prevent a clean cutover to Google. You need the complete domain picture upfront.
Do you need to keep Microsoft Office apps or other integrations? Many businesses use Microsoft 365 for more than email. Licensing decisions affect migration approach and ongoing costs.
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Blog series on the topic of tech stacks and email migration.