Rooted In Revenue
Host: Lany Sullivan
Episodes
Monday Feb 05, 2018
Defining Your Event Budget
Monday Feb 05, 2018
Monday Feb 05, 2018
Are you making money or losing money? You MUST have a budget. You must forecast your expenses and plan out your profits to give you an idea of what your numbers may or may not look like. You can’t wish on a star and hope it will all be ok.
How much money do you have to spend for this event?
Are you receiving donations from vendors?
Will you be looking for sponsors?
Do you plan on having exhibitors?
Sponsorship is a GREAT way to cover the cost of your event and I know that topic is covered in this summit, so I hope you paid attention.
Do you plan on generating a profit from your event?
If so, make sure you calculate that into your numbers, so that you’re not fighting to save your profit at the end.
Do you have a contingency in place?
With everything you do in your event you will need to have a contingency or backup in place, just in case something (inevitably) goes wrong or costs more money than you had originally planned.
Always budget at least 15-20% contingency
Did I mention that things inevitably go wrong? If you don’t have room in your budget, then you could be costing yourself more than just money. Think stress, overwhelm, fear, anxiety...yes...you will create a huge burden of stress. So, let’s just eliminate that right from the beginning. Plan to have a contingency (or buffer) in your budget for the unexpected.
Let’s look at what you need to budget for….
Venue
Decor
Design
Event Tech
Group Activities
Entertainment
Furniture Rentals
Licensing
Insurance
Wifi
Electrical
A/V Equipment & Setup
Staging/Lighting Rental/Vendor
Food/Catering Services
Hotel Accommodations for:
Team
Guests
Speakers
Attendees
Stipend for:
Volunteers
Staff
Speakers
Ground Transportation for:
Team
Guests
Speakers
Attendees
Speaker Honorarium
Advertising/Marketing
Print Services
Staffing
Shipping
Storage
Taxes
Fees
Clean up
Union Fees
Deposits
Cancellation Fees
Get your Quick Start Budget Template or your Full Event Budget at eventsbylany.com/rootedtips
Monday Jan 22, 2018
Creating an amazing event experience.
Monday Jan 22, 2018
Monday Jan 22, 2018
We no longer just create events. We create experiences. Follow along with the questions below and develop your event using your past experiences and your personal preferences. Visualization is really powerful when creating your event experience.
Think about all of the events you have ever attended.
What memories or experiences stand out to you in this moment?
Are they good?
Are they bad?
Why did you like it?
Why did you dislike it?
Did that experience turn you off from attending that particular event in the future?
Would you go back to that event?
Let’s take it one step further. Think about the event that you want to create.
If you were attending your own event, what kind of experience do you want to have?
What does the event sales page add or take away from the experience?
How does your pre-event communication enhance the experience?
What are you feeling when you arrive in the host city or country?
What kind of feelings and emotions are you feeling as you arrive at your hotel for check in?
Was your hotel check in smooth and seamless?
Do you feel welcome?
Next, let’s walk through the event registration.
How do you feel?
Calm, cool, collected, nervous, excited, frustrated, angry, tired, ready to go home?
Now I want you to move yourself through the event.
What excites you?
What type of personality or energy are you and what do you need?
Do you need space to decompress or are you ready to party all day, every day?
Is the food amazing? Are you never leaving the buffet line? Or are you out looking for the nearest sushi restaurant?
Are you wow’d by the decor?
Does it impress you or are you completely blind to it?
How is the speaker line up?
Are you on the edge of your seat or are you trying to hide that yawn to not be rude?
Is the music too loud or not loud enough?
Are you enjoying the connections you are making?
Are there even opportunities to make connections?
What is keeping you at the event? Or are you ready to bail after the first day?
What’s the best thing you are feeling?
What makes you grumpy thinking about your event?
Ok, now that you’ve experienced your own event make note of the good that you experienced and the bad that you want to avoid.
Get Lany’s 7 Tips to Create an Amazing Experience at eventsbylany.com/rootedtips
Tuesday Jan 09, 2018
Defining Your Event Purpose & Target Audience
Tuesday Jan 09, 2018
Tuesday Jan 09, 2018
In this episode Lany shares the first 2 foundational pillars to creating successful events. There are 5 foundational pillars and Lany will cover them all over the next few episodes.
In events there are 5 different areas that will help you build a solid foundation for your event.
Defining Your Purpose & Goals
Identifying Your Target Audience
Creating an Amazing Experience
Budget Planning & Management
Setting an Event Timeline
As you go through this episode and begin creating your event, ask yourself these questions that we cover.
Here are some questions to ask yourself.
Why are you holding this event?
What is the end result you want to achieve?
Are you doing an event to make money?
What is your ROI?
What is the perceived value? For you? For your attendees?
To grow your audience?
To increase brand awareness?
For a product launch?
To make money (yes, I repeated this on purpose)?
To create a unique experience for your followers?
To help your audience learn something new?
What do you want to accomplish?
Do you want to gain media coverage?
Do you want to increase visibility?
Do you want to contribute to your community?
Do you want to celebrate a milestone or success?
Do you want to build more connections/grow your tribe?
Do you have attendance goals? How many butts in seats do you want?
Once you have your purpose and goals defined, it’s time to develop and define your target audience. Check out Hubspot’s Buyer Persona Template or our SLMA friend, Matt Heinz’ Buyer Persona Template.
Download your free Purpose and Goals cheat sheet & access your Buyer Persona Templates at eventsbylany.com/rootedtips